If you manage any social media channels, especially if it’s not your personal but your employer’s official account, sometimes, you might struggle to come up with new content. That’s totally normal, it can be really demanding to publish engaging stuff on a daily basis.

Towards the end of the year what you can do is to review your website’s content and see which articles, resources, and pages have been the most popular and simply re-share the top 10 published content.

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Photo by Markus Winkler on Unsplash

OK, but how do I know how my content is performing?

Well, you need to have some kind of analytical…


As a digital communication professional, data science is not new to me, but I have never systematically learned it, just picked up the necessary skills on the job. So one of my COVID-19 lockdown commitments was to look into data science and machine learning in a bit more structured way. Google must have guessed my intention as I got a few targeted ads — which led me to IBM’s Data Science Program on Coursera. This post is not a review, it’s about my capstone project.

The idea was to find a suitable location for a traditional ethnic restaurant in London…

Balint Hudecz

Communication, data, peace research and a bit of egyptology

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